The effect of tourists’ technology adoption propensity on the acceptance of smart tourism apps
Keywords:smart tourism, smart tourism apps, technology adoption propensity
STA are becoming popular as tourists’ increasing relies on mobile devices in their trip to explore the destination. Therefore, the adoption of STA is crucial to the development of smart tourism. Extant literature mainly focuses on the application of different technology acceptance models. This study explores the impact of tourists’ attitude about technology on their intention to use STA. The technology adoption propensity (TAP) scale was used to measure the technology readiness of tourists in this study. A survey with a structured questionnaire was used to collect data in this study. The respondents were asked to study the introduction of a STA similar to those displayed on an App store and then complete the questionnaire. A total of 355 valid questionnaires were collected. The data were analyzed using the Partial least-squares method (PLS). Since TAP is a multi-dimensional scale, a second-order analysis was performed. From the TAP measures, tourists generally believe that technology changes and improve their daily lives, making their lives easier. However, technology is a double-edged sword, which will bring some adverse effects while improving the tourist's living standard. The result of the path analysis reveals that all the hypotheses proposed in this study are valid. The TAP of tourists has a positive influence on usage intention with trust and curiosity as two partial mediating variables. TAP has a stronger influence on the tourists' curiosity than trust, and curiosity has a stronger effect on tourists’ intentions to use STA than trust. Tourists with higher TAP will plead to increased curiosity about STA, that will prompt them to try, understand, and continue using the STA. The higher the tourists’ trust in the STA, the more willing they would choose and use STA.
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