Big Data Big Impact: How Firms are Using Social Media for Innovation and Better Performance

  • Ali El Samra Mr
  • Leonidas Anastasakis
  • Pavel Albores
  • Victoria Uren
Keywords: Big Data, innovation, performance, qualitative, IT capability

Abstract

Firms continuously attempt to find new sources of information to innovate and achieve a superior performance. Big data present on social media platforms represents one of the new sources of information that firms are starting to rely on. This paper is an exploratory study to examine how firms are making use of social media and what kind of impact the social media use have. An online questionnaire was used to collect data from 75 firms in the United States. Our findings suggest that Big Data, in the form of social media data, has an impact on the firm’s innovativeness and performance, and that IT capability potentially plays a mediator role in this relation.

Downloads

Download data is not yet available.

Author Biography

Ali El Samra, Mr

Corresponding Author

Email: elsamraa@aston.ac.uk

References

Aichner, T., and Jacob, F. 2015. "Measuring the Degree of Corporate Social Media Use," International Journal of Market Research (57:2), pp. 257-275.

Bang, N., Yu, X., Melewar, T. C., and Chen, J. 2015. "Brand Innovation and Social Media: Knowledge Acquisition from Social Media, Market Orientation, and the Moderating Role of Social Media Strategic Capability," Industrial Marketing Management (51), pp. 11-25.

Bashir, M., and Aldaihani, A. 2017. "Public Relations in an Online Environment: Discourse Description of Social Media in Kuwaiti Organizations," Public Relations Review (43:4), pp. 777-787.

Bashir, N., Papamichail, K. N., and Malik, K. 2017. "Use of Social Media Applications for Supporting New Product Development Processes in Multinational Corporations," Technological Forecasting and Social Change (120), pp. 176-183.

Bennett, S., 2013. Incredible statistics, facts and figures from the social media revolution. Available at .

Boateng, H., and Okoe, A. F. 2015. "Consumers' Attitude Towards Social Media Advertising and Their Behavioural Response the Moderating Role of Corporate Reputation," Journal of Research in Interactive Marketing (9:4), pp. 299-312.

Boyatzis, R.E. 1998: Transforming qualitative information: thematic analysis and code development. Sage.

Braun, V. & Clarke, V. (2008) Using thematic analysis in psychology, Qualitative Research in Psychology, 3:2, 77-101

Bryman, A. (2012). Social Research Methods. Oxford: Oxford University Press Publications, Fourth Edition.

Carr, J., Decreton, L., Qin, W., Rojas, B., Rossochacki, T., and Yang, Y. W. 2015. "Social Media in Product Development," Food Quality and Preference (40), pp. 354-364.

Chang, H.-L., Chou, Y.-C., Wu, D.-Y., and Wu, S.-C. 2018. "Will Firm's Marketing Efforts on Owned Social Media Payoff? A Quasi-Experimental Analysis of Tourism Products," Decision Support Systems (107), pp. 13-25.

Charmaz, K. (2006). Constructing grounded theory: A practical guide through qualitative research. London, UK: Sage.

Charmaz, K. (2014). Constructing grounded theory, 2nd ed. London:Sage.

Chen, Y., Fay, S., and Wang, Q. 2011. "The Role of Marketing in Social Media: How Online Consumer Reviews Evolve," Journal of Interactive Marketing (25:2), pp. 85-94.

Correa, T., Hinsley, A. W., and de Zuniga, H. G. 2010. "Who Interacts on the Web?: The Intersection of Users' Personality and Social Media Use," Computers in Human Behavior (26:2), pp. 247-253.

Cornwell, T. (2013). Now, Big Data May Be the Next Big Thing. National Mortgage News, 37(28), pp. 6-n/a.

Creswell, J. (2012). Qualitative inquiry and research design: Choosing among five traditions. Thousand Oaks, CA: Sage.

Creswell, J. (2014). Research Design Qualitative, Quantitative, and Mixed Methods Approaches. London: Sage Publications, Fourth Edition.

Cruz, D & Fill, C. (2008) Marketing Intelligence and planning. Journal of Marketing Practice and Applied Marketing Science, 26(7): 743-758.

Curtis, G. (2012). BIG Data Unlocks Business Value. Article by Greengard, S. Baseline, (114), pp. 20-23.

Lohr, S. (2012). ‘The Age of Big Data’. The New York Times, 11/02/2012, p. n/a.

Falt, E., Sarkadi, A., and Fabian, H. 2017. "Exploring Nurses', Preschool Teachers' and Parents' Perspectives on Information Sharing Using Sdq in a Swedish Setting - a Qualitative Study Using Grounded Theory," Plos One (12:1).

Flick, U. (2014). An Introduction to Qualitative Research. London: Sage Publications, Fifth Edition.

Geyer, S., and Krumay, B. 2015. "Development of a Social Media Maturity Model - a Grounded Theory Approach," 48th Annual Hawaii International Conference on System Sciences (HICSS), Kauai, HI, pp. 1859-1868.

Glaser, B. G., & Strauss, A. (1967). The discovery of grounded theory: Strategies for qualitative research. Chicago, IL: Aldine.

Glaser, B. (2003). The grounded theory perspective II: Description’s remodelling of grounded theory methodology. Mill Valley, CA: Sociology Press.

Hajli, M. (2013). A research framework for social commerce adoption. Information Management & Computer Security, 21(3), 144-154.

Kamboj, S., Kumar, V., and Rahman, Z. 2017. "Social Media Usage and Firm Performance: The Mediating Role of Social Capital," Social Network Analysis and Mining (7:1).


Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D., Buckley, N., 2014. Moving Beyond Marketing: Generating Social Business Value Across the Enterprise. MIT Sloan Management Review, Cambridge, MA.

Kangas, P., Toivonen, S., & Bäck, A. (2007). ‘‘ Ads by Google’’ and other social media business models. VTT.

Kaplan, A. M., and Haenlein, M. 2010. "Users of the World, Unite! The Challenges and Opportunities of Social Media," Business Horizons (53:1), pp. 59-68.

Kim, A. J., and Johnson, K. K. P. 2016. "Power of Consumers Using Social Media: Examining the Influences of Brand-Related User-Generated Content on Facebook," Computers in Human Behavior (58), pp. 98-108.

Kim, S., Koh, Y., Cha, J., and Lee, S. 2015. "Effects of Social Media on Firm Value for Us Restaurant Companies," International Journal of Hospitality Management (49), pp. 40-46.

Kiron, D., Palmer, D., Phillips, A.N., Kruschwitz, N., 2012. Social Business: What Are Companies Really Doing? MIT Sloan Management Review, Cambridge, MA.

Kiron, D., Palmer, D., Phillips, A.N., Berkman, R., 2013. Social Business: Shifting Out of First Gear. MIT Sloan Management Review, Cambridge, MA.

Lam, H. K. S., Yeung, A. C. L., and Cheng, T. C. E. 2016. "The Impact of Firms' Social Media Initiatives on Operational Efficiency and Innovativeness," Journal of Operations Management (47-48), pp. 28-43.

Luo, X., Zhang, J., and Duan, W. 2013. "Social Media and Firm Equity Value," Information Systems Research (24:1), pp. 146-163.

Michaelidou, N., Siamagka, N. T., and Christodoulides, G. 2011. "Usage, Barriers and Measurement of Social Media Marketing: An Exploratory Investigation of Small and Medium B2b Brands," Industrial Marketing Management (40:7), pp. 1153-1159.

Mount, M., and Martinez, M. G. 2014. "Rejuvenating a Brand through Social Media," Mit Sloan Management Review (55:4), pp. 14-16.

Parise, S., Iyer, B. and Vesset, D. (2012). Four Strategies to Capture and Create Valuefrom Big Data. Ivey Business Journal Online, , pp. 1.

Rodriguez, N. S. 2016. "Communicating Global Inequalities: How Lgbti Asylum-Specific Ngos Use Social Media as Public Relations," Public Relations Review (42:2), pp. 322-332.

Schaupp, L. C., & Belanger, F. (2013). The value of social media for small businesses. Journal of Information Systems, 28(1), 187-207.

Schroeder, R., and Meyer, E.T. (2012) Big Data: What's New? Paper presented at Internet, Politics, Policy 2012: Big Data, Big Challenges?, University of Oxford, UK.

Seo, E.-J., and Park, J.-W. 2018. "A Study on the Effects of Social Media Marketing Activities on Brand Equity and Customer Response in the Airline Industry," Journal of Air Transport Management (66), pp. 36-41.

Strauss, A., & Corbin, J. (1990). Basics of qualitative research – Grounded theory procedures and techniques. Thousand Oakes, CA: Sage.

Strauss, A., and Corbin, J., "Grounded Theory Methodology", Handbook of qualitative research, 1994, pp. 273-285.

Strübing, J. (2007). Research as pragmatic problem-solving: The pragmatist roots of empirically-grounded theorizing. In A. Bryant & K. Charmaz (Eds.), The sage handbook of grounded theory (pp. 580-602). Thousand Oaks, CA: Sage.

Swani, K., Brown, B. P., and Milne, G. R. 2014. "Should Tweets Differ for B2b and B2c? An Analysis of Fortune 500 Companies' Twitter Communications," Industrial Marketing Management (43:5), pp. 873-881.

Tajvidi, R., and Karami, A. 2017. "The Effect of Social Media on Firm Performance," Computers in Human Behavior).

Trainor, K. J., Andzulis, J., Rapp, A., and Agnihotri, R. 2014. "Social Media Technology Usage and Customer Relationship Performance: A Capabilities-Based Examination of Social Crm," Journal of Business Research (67:6), pp. 1201-1208.

Urquhart, C. (2007). The evolving nature of grounded theory method: The case of the information systems discipline. In A. Bryant & K. Charmaz (Eds.), The sage handbook of grounded theory (pp. 339-359). Thousand Oaks, CA: Sage.

Vesset, D. (2013). Big Data: Interview with the Experts. Interview by Judith Lamont. KM World, Vol 22(1), pp. 6-7,20.

Viswanathan, K. (2012). BIG Data Unlocks Business Value. Article by Greengard, S. Baseline, (114), pp. 20-23.

Wang, W. Y. C., Pauleen, D. J., and Zhang, T. 2016. "How Social Media Applications Affect B2b Communication and Improve Business Performance in Smes," Industrial Marketing Management (54), pp. 4-14.

Ward, J. and Barker, A. (2013). Undefined By Data: A Survey of Big Data Definitions. arXiv:1309.5821, 2013. Featured in the MIT Technology Review.

Wu, C.-W. 2016. "The Performance Impact of Social Media in the Chain Store Industry," Journal of Business Research (69:11), pp. 5310-5316.

Yadav, M., and Rahman, Z. 2017. "Measuring Consumer Perception of Social Media Marketing Activities in E-Commerce Industry: Scale Development & Validation," Telematics and Informatics (34:7), pp. 1294-1307.

Yu, Y., Duan, W., and Cao, Q. 2013. "The Impact of Social and Conventional Media on Firm Equity Value: A Sentiment Analysis Approach," Decision Support Systems (55:4), pp. 919-926.
Published
2019-02-03